Social Media Direction
& Planning

Build a Social Presence with a Purpose.

Posting more often is not a strategy. The strongest social media programs use a consistent brand voice, clear content themes & platform-appropriate storytelling that attracts the right audience over time.

We help you move beyond the “What should we post today?” cycle. We create direction for your content that supports discovery, engagement & business growth. We’re as hands-on as you need us to be. You don’t need to chase every trend or publish random content just to fill a calendar. We do the lifting (& publishing) for you.

For wineries, social media is a powerful way to share vineyard life, winemaker stories, seasonal experiences, tasting room moments, new releases, food pairings & the personality that makes your brand memorable.

crates of green grapes in a vineyard

Social Media Services:

  • Social media strategy and channel recommendations

  • Content pillars and recurring content themes

  • Brand voice guidance for captions and community communication

  • Six- to 12-month editorial and content planning

  • Social media calendar development

  • Caption writing and post concepts

  • Platform-specific storytelling recommendations

  • Instagram, Facebook and LinkedIn content direction, as appropriate

  • Content designed to support discovery and audience growth

  • Campaign strategy for events, launches, releases and promotions

  • Social audit and optimization recommendations

What This Helps Improve:

  • Consistency and confidence in publishing

  • Brand recognition and audience trust

  • Reach beyond existing followers

  • Alignment between social content and website or sales goals

  • Better use of the content and stories already inside your business

Ideal for Wineries:

  • That aren’t telling their story effectively

  • Who don’t have a social strategy in place to guide their posting

  • Aren’t sure how to consistently post

  • Need guidance on how to use social media to grow brand awareness & gain loyalty