Inbound Marketing for Wineries

Grow Your Winery’s Digital Presence
hands holding glasses of red wine cheersing

Your Digital Presence Should Do More Than Just Look Good

Your polished website, active social feed & strategic messaging are all crucial parts of running a successful business. But if they don’t help people understand why you’re special or convince them to contact you, they’re not doing their job.

The Inbound Co. helps you connect the dots. We look at your full digital journey. From an initial Google search to the Instagram reel they just saw, the right strategy will move the right people.

The Inbound Approach

  • Help the right customers discover you through search-friendly website content, social media & powerful brand storytelling.

  • Give clear reasons & an easy path so people can take action. That might mean buying, joining, subscribing, booking or reaching out.

  • Stay connected with customers who already know you. Use intentional, thoughtful & creative email, social, website content, blogs & premium downloadables to earn trust and show authority.

  • Use performance insights & analytics to strengthen or revise the content, campaigns & channels that are driving the most meaningful results.

Winery Marketing That Extends Beyond the Tasting Room

Your tasting room is an essential part of the experience you offer. But it’s what happens before, after & in between visits that drives sales & creates brand loyalty.

Digital marketing is an effective & efficient way to ensure people are able to find you through search, social, recommendations & reviews, online events calendars & more.

We help wineries create a strong digital foundation for:

  • Tasting room visits

  • Event discovery

  • Online DTC wine sales

  • Wine club recruitment

  • Club-member communication & retention

  • Winery SEO & visibility

  • Vineyard, legacy, product & winemaker storytelling

  • Seasonal campaigns, release & allocation promotions

  • Social media & blogging content calendars

  • Content creation

You make the wine. We make sure people find you.

  • We couldn't find the time to figure out our marketing needs. The Inbound Co. took the tasks and ran with them. We didn't even have to think about it!

    -- Winery Client in Southern IL

  • We don't have the budget to spend tens of thousands on marketing. Matt & Joanna worked with us to find a solution we could afford.

    -- Kate J.

  • The Inbound Co. team listened, acted fast & delivered beyond promise.

    -- Local Business Owner, Plainfield IL

  • Joanna & her team are so creative & fun to work with! Our marketing materials are gorgeous & we're seeing the results!

    Joi P.

  • Having partnered with The Inbound Co. for 7+ years, I can confidently say they are one of the most reliable & effective content agencies in the industry. Across years of collaboration, two things have never been an issue: exceptional quality and strict adherence to deadlines. The Inbound Co. consistently delivers a great product and real results. I will continue referring brands to them without hesitation.

    - - Andy K. | SEO Consultant & Content Strategist


  • Joanna is a pleasure to work with! She delivers thoughtful, engaging & high-quality work that aligns with our SEO/GEO goals and clients' brand guidelines. She played an instrumental role in helping us build a high-quality, high-volume content engine in the healthcare space, where expertise, accuracy & trust were critical. During our partnership, her work significantly grew our client’s organic search program, driving significant traffic/conversions through the content itself while also building authority for the site. She is reliable, collaborative & incredibly receptive to feedback, which makes her such an easy person to work with.

    Savana Udarbe, Director of R&D, Content, Power Digital Marketing

  • Joanna & her team's copywriting skills have really helped support our SEO/GEO strategies to create helpful, relevant content for clients. I appreciate the time she takes to truly understand a brand's ethos and products - conveying it & in their brand voice.

    Faith Thai, Sr Organic Search Strategist, Power Digital Marketing

  • I've enjoyed working with The Inbound Co. on a variety of content projects. Joanna is responsive, organized, and consistently delivers work on time. She takes feedback well, adapts to project needs, and provides content that aligns with the creative brief and project objectives. Joanna has been a dependable partner and make the content development process easy to manage.

    Cassie D., Brand Manager, ECHO Incorporated

  • Joanna & team are extremely responsive. I love to express thanks to clients referrals with a small token of my gratitude—Joanna is creative and hits the mark with this. I also have some very sensitive client outreaches where I want to give the right energy and message. I have gotten OVERWHELMING positive emotional responses from many that Joanna has spearheaded. We have so many items she's worked on—helping us improve our processes and putting client materials together to help us do a better job on our operations. Everything is professional and looks great. Joanna has done our Thanksgiving gifts to say to our clients, “Thank you for allowing us to serve you; we are grateful,” and the gorgeous, fall festive gifts have been so well-received!

    Kelly Ann O'Malley, CFP®, CPFA, CRPC

    Northpoint Financial Group

  • I've worked with Joanna in various capacities for over a decade across multiple agencies and projects, from developing brand voice to content strategy, writing, editing and sourcing subject matter experts. Tools have gotten better at producing words, but what they still can't do is architect a message that's right for the audience and the moment. That's the work Joanna and her team does, and it's why I keep coming back to her.

    Fumi Matsubara Founder, Defy Digital Marketing

rows of vineyard with green trees in background

Let's Build Something Great Together

Fill in a few details & we’ll get back within two business days. Whether you have a grand plan in mind or a tiny question to ask, we’re here to listen, guide & make the process easy.